The champions of Asia's low-cost carrier (LCC) business model are now preparing to move into the premium segment, but their strategies will be very different. Indonesia's largest LCC, Lion Air, has applied for an air operator's certificate for a new premium carrier, which will fly Boeing 737s in a two-class configuration—economy and business—and will be branded Space Air. Lion executives say their president director, Rusdi Kirana, wants the new premium outfit to compete directly ...

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