Uber’s early experience with “on-demand” aviation transport ended abruptly within 30 hr. of its launch offering of on-demand helicopter shuttle service from Salt Lake City to Park City, Utah, at the beginning of the Sundance Film Festival. Even though the pilots adhered to “Fly Quiet” guidelines, the atmospheric conditions were conducive to propagating the helicopter noise made worse by the surrounding high terrain. We had a “front-row seat” to this ...

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