Avianca Set To Match Fares, Compete With New ULCC Entrant

Avianca A321
Credit: Joe Pries
Despite ULCC JetSmart’s initially promoted aggressive fares during its debut in Colombia’s domestic market earlier in March, Avianca, the country’s largest airline, is not seeing any major disruption by the new entrant. JetSmart operates domestic flights in Argentina, Chile, and Peru, and also...

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